About us

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We help customer and service-oriented organizations gain insight by cleverly linking relevant data. We work daily at the cutting edge of data science, customer experience and employee experience. We provide insight and solutions for improvement by using informed models and combining different data sources. By linking (big) data analysis on the behaviour of employees, customer experience and results, we provide insight into practical possibilities to improve customer satisfaction and operating profit.

Jeff Mulder

Founder van insinto

Graduated Cum Laude in business administration and business research at the VU University. Cum Laude Post-Academic Degree in (Big) Data Science & Business Analytics from the Erasmus University. Entrepreneur with 7 years experience at the intersection of data analyse, Evidence Based Customer Experience and Employee Behavior. Works with clients from a variety of industries including banking, retail, hospitality, airlines, private equity, insurance, telecom and entertainment. Worked directly with board level (CEO, CFO, COO, CMO) of 10+ National and multinational organizations and led projects with senior executives in 6 different countries.

Brian Lamme

Partner at Insinto

“People person” – passionate about human behavior and the success and growth of invidivuals and organisations. Bsc. Economics | Msc. Economics | Msc. International Business Adminstration – Information & Knowledge Management | Msc. Business Research ~ Vrije Universiteit Amsterdam. Specialist with 7 years of experience in the area of customer experience, employee experience, business strategy, data modeling and data analysis. International experience as a consultant, project lead and data specialist at mainly large organisations like IBM, ABN AMRO, Shell & Philip Morris International.



What our customers are saying

Insinto has helped us very well in building a unique and very applicable model to analyse the entire customer Journey of our customer.

Arjen van Hijum, Store Support BV